The Toyota Product Development System: Integrating People, Process and Technology ↑

11.73.1.2 A visceral lesson in what is important

While developing Toyota’s successful 2003 Sienna, the Sienna CE [Chief Engineer] drove his team in Toyota’s previous minivan model more than 50,000 miles across North America through every part of Canada, the United States and Mexico. The CE experienced a visceral lesson in what is important to the North American minivan driver and discovered in every locale new opportunities for improving the current product.

Next: Mulally, Alan